Welcome to our
5am Lemon Team!

— Brand Style & Content Guide —

Who we Are

5am Lemon was created to bring joy to people. We believe that nurturing the relationships with
our favourite people is important for our happiness and wellbeing. 

Our mission is to make it fun and easy for individuals to stay connected to friends and family - and brighten their day - even when it’s not a special occasion. 

Let's make the gifting experience as enjoyable for the sender as it is for the recipient!

Big Impact in a Little Box

  • Our highly personalized greeting boxes are greeting cards on steroids.
  • The unboxing experience is fun and unique. Filled with locally sourced, curated gifts along with your photos and message to add to the thoughtful sentiment.
    It makes the recipient feel as though you’ve gone out of your way.
  • The greeting card and 2 photos are conveniently detachable for your recipient to proudly display or save as keepsakes.
  • It’s faster than purchasing a card from the store, and more affordable, creative, and personalized than flowers or gift baskets.
  • They’re as fun to create as they are to receive!

Our Brand Personality

  • Our look and feel is fresh, brightly coloured, and upbeat. We’re positive, genuine, and lead with empathy. ​See our Instagram here.
  • Our brand archetype is The Jester — cheerful champions of celebrating every day.
  • Our voice is clean, playful humour (puns, Dad jokes, fun hashtags, and emojis are encouraged). We’re your BFF — kind and optimistic but never preachy​. 

Brighten someone’s day with a greeting box that’s as fun to give as it is to receive.

Ambassador Rewards

- Brand Ambassadors with 0-7 greeting box sales

- Receive 2 x $50 complementary greeting boxes to send to yourself, family or friends.

- Brand Ambassadors with 8-15 greeting box sales

- Receive 2 x $50 complementary greeting boxes to host a giveaway

- Brand Ambassadors with 16+ greeting box sales

- Receive 5% net per $ sale (excluding taxes & shipping) paid via PayPal

- Minimum payout cycle $25

Join Now

Content Guidelines

Our Goal

Elevate brand awareness and create a distinction between our Greeting Box and all other forms of traditional gift boxes and gift baskets.

Increase followers on social media who then become part of the 5am Lemon community and eventually lifelong customers who happily tell all their friends about us.

Talking Points

  • Save 10% on your first order by signing-up for our email list
  • 5amLemon is a Toronto-based company.
  • Our curated, gift items promote local brands and support Canadian small business communities.
  • Greeting Boxes are so much more personalized, creative and reasonably priced compared to traditional gift baskets, gift boxes and flowers.

Insta/FB Pic Post

  • Unboxing and gift product highlights
  • Promote highly personalized experience for sender and recipient.
  • Promote custom features like detachable greeting card and detachable personal photos.
  • Promote Greeting Box distinction - what makes it better, in your opinion, than traditional gift boxes and gift baskets
  • Share original image with 5am Lemon for cross promotion across all platforms
  • Tag 5amLemon
  • Share original image with 5am Lemon for cross promotion across all platforms

Insta/FB Video Post

  • Unboxing and gift product highlights
  • Capture "surprise and delight" emotion
  • Promote highly personalized experience for sender and recpient
  • Promote custom features like detachable greeting card and detachable personal photos
  • Promote Greeting Box distinction - what makes it better, in your opinion, than traditional gift boxes and gift baskets.
  • Tag 5am Lemon or Invite 5am Lemon as a collaborator (instagram)
  • Share original video with 5am Lemon for cross promotion across all platforms

Social Accounts

Instagram: @5amLemon
LinkedIn: 5am-lemon
Facebook: 5amlemon
Tik Tok: 5amLemon

5am Lemon Instagram 5am Lemon Tik Tok

Brand Hashtags

#5amLemon #greetingbox #giftbox #surpriseanddelight #shoplocal
Optional add-ons:
#EasyPeasyLemonSqueezy #MoreThanACard #ThoughtfulGiftGiving #CelebrateEveryDay #GivingIsAsFunAsReceiving #SparkJoy #madeintoronto

Marketing Copy Ideas

  • Surprise and delight in every box
  • More than a card
  • A greeting card on steroids
  • The unboxing experience
  • A big impact in a little box
  • Brighten someone’s day
  • For a special occasion or just because
  • Delivering surprise and delight, one box at a time
  • Out of the box creativity — inside the box delight